10 hidden gems you don't know about

What cool Europeans are actually wearing (shhh jump on before everyone else)

If you follow us on TikTok, you know that we love to cast some good ole shade (in 1/2 jest ofc) at popular designer jewelry that have lost their sparkle — pieces that have become so mainstream/basic (may as well be a Starbucks logo? ok maybe harsh) and then knocked off so much that their clones grace more necks, wrists, fingers, and earlobes than the real deal…

@selleb.sistersFacts are facts #whatyourfavoritesaysaboutyou #jewelrytok #fashiontikttok #fyp #viral

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No surprise, then, that we experience pure thrill from discovering the more unique, one-of-a-kind designs from off-the-radar jewelry brands that don’t (totally) break the bank. We are telling you — with these diamonds in the rough, you’re more likely to be stirring up whispers than meeting nods of recognition in the streets.

Without further ado, here’s a compilation of 10 jewelry brands that we’re loving rn — unearthed on our travels or heard through the grapevine of the fashion cognoscenti. Every brand we recommend here has been ogled, tried, and (in most cases) bought IRL by yours truly. One last bling thing. These are all niche European brands, which means there’s a high likelihood that you will be the only savant in your friend group, with each piece acting as a conversation starter, a head-turner, a “where-did-you-get-that” magnet. We strive to be the first to discover hidden gems, and now that we have a platform, the first to share so you can rock them with us <3

Let’s get to it ;)