CVS gets a European facelift, viral haircare hits Target, and underrated bikini brands turn up the heat
HBS Report #004: What to Hold, Buy, Sell this week
Industry: Fashion, Beauty, Culture & Cravings
Coverage by: The Selleb Sisters
Method: Receipt analysis, cart forensics, sentiment mapping
Ratings: HOLD, BUY, SELL (HBS)
File No. #004
Welcome back to our (=new series: The HBS Report*, where we surface the sharpest signals in fashion, beauty, and cultural consumption, anchored in real-time receipt data and taste-cycle intel.
*HBS is a cheeky spin on the classic BHS (Buy, Hold, Sell ); backronymed for structural clarity behind the paywall.
Consider the HBS Report your hot stock watchlist, but for products and experiences trending on Selleb. We scraped thousands of real receipts on our app, cross-checked the findings from our own credit-card statements (really), and ran the numbers twice thrice. Our recommendations are based on our own brand of technical analysis: tracking purchase momentum, spotting breakout items, and identifying chart-worthy trends before they hit your FYP.
Our mandate: surface the delta between hype and merit. We identify the gaps between what's trending and what actually deserves your attention. Think discovering the off-menu pasta that chefs order at a DL trattoria or knowing NOT to buy the pheromone rollerball that #ScentTok promises will make you a flame irresistible to thirsty men moths.
HBS LEGEND
😌 HOLD (future HODL?): These are sales, deals, and the pieces we’re holding in our carts while we stalk the price graph.
🛒 BUY is akin to value play in the investing world, the low P/E (low-hype, high upside potential) or under-the-radar stock stuff that isn’t yet sprinting off the charts yet…but will most likely soon. In other words, left of the Early Majority crew on the adoption curve. Before fringe trends turn into consensus. For our track record, please check out our TikTok vid from 2 years ago when we presciently (!) forecasted the rise of then-underdogs ;) TL;DR: Pre-viral gems. Bullish.
🚫 SELL is our weekly downgrade list (de-influencing): items our data agrees should be (sell)side-swept for something better elsewhere. Call it a taste correction. Bearish.
Behind the paywall you’ll find: Every BUY that made the cut, and every SELL so you don’t make the same mistakes we (and/or other Sellebs) have made.
Scroll down, snag the alpha, sell the beta, and remember: markets move fast, but taste moves faster.
**IMPT REMINDER** We now have a NEW official app waitlist! Pls fill out this (super) quick form to get on. This is a CHANGE from our previous policy that placed you on the waitlist automatically when you signed up for our newsletter. New users have been getting on in batches every few days.
HOLD
Sales & Deals. In our carts. Future HODL.
SELLEB-SUBSCRIBER offers: Laurel Bathhouse: 25% off all orders with code ‘SELLEB25’ (this body wash! looove and can’t get enough!). Algae Cooking Club: No more seed oils ppl. Use code ‘SELLEBSISTERS’ for 15% off any order! Asher (softest tees) is offering Selleb subs 20% off with code ‘SELLEB20’. Dr. Loretta: Use code ‘SELLEB15’ for 15% off any order (we love this one the most).
The RealReal: Bottega green belt with gold signature buckle ($220.50), Proenza blue-green tie dye crew neck ($76, 20% off, buy winter clothes in the summer…always), The Elder Statesman Truth & Harmony Sweater ($220, originally over $2k retail), Etro printed crop bra top ($81, 40% off), Longchamp green net bag ($103.50), Miu Miu green headband ($122.50, 50% off), Valentino rhinestone white scoop tank ($103.50), Dolce & Gabbana colorful striped mini shorts ($196, 20% off).
ssense: Now up to 70% (!!!) off. Thinking about Victoria Beckham Blue & White Relaxed Double Layer Shirt ($356 from $890, 60% off), Alighieri Silver Incantations Ring ($190 from $380, 50% off), Gucci Oversized Sunglasses ($252 from $360, 30% off).
Moda Operandi: Up to 70% off.
Net-a-porter: Up to 50% off, new items added!!
Bergdorf Goodman: Sale continues. PRIVATE Miu Miu sale up to 40% off here.
Fwrd: Def check out the summer selection.
MyTheresa: Sale is on, thinking about Victoria Beckham, Jil Sander, Coperni.
Farfetch: Up to 70% off.
Jeanerica: Rare sale, get on it! One of our favs for jeans.
Baserange: Spring & summer up to 30% off.
Proenza Schouler: Up to 50% off, fire lineup.
Remain Birger Christensen: Private sale.
Toteme: Up to 40% off sale.
Reformation: Up to 25% off, this doesn’t come around often.
Mango: Major sale, up to 50% off, definitely worth a gander.
Pangaia: Sale! Lots of fun colorways.
BUY
Alpha-generators. Data-driven. Trending receipts on Selleb.
Skims and Gooseberry bikinis. SUPER flattering and well-priced, a rare combo. Gooseberry especially def deserves more love.
Le Bon Shoppe socks. Comme Si vibe but make it a fraction of the price??
Good things have been said about Reformation’s Olina Linen Cropped Pant and Low Rise Jeans. To pair with a bikini top ofc.
Gem triple whitening toothpaste. Love seeing our Sellebs get creative and experimental with even the most mundane of categories. Hot girl summer ;)
Ummm what’s going on with CVS because they now sell a European cult classic: