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MDW sales intel (we did the hw)

MDW sales intel (we did the hw)

HBS Report #002: What to Hold, Buy, Sell this week

May 23, 2025
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Selleb
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MDW sales intel (we did the hw)
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Industry: Fashion, Beauty, Culture & Cravings

Coverage by: The Selleb Sisters

Method: Receipt analysis, cart forensics, sentiment mapping

Ratings: HOLD, BUY, SELL (HBS)

File No. #002

Welcome back to our newest series: The HBS report, where we surface the sharpest signals in fashion, beauty, and cultural consumption, anchored in real-time receipt data and taste-cycle intel. (Traditionally BSH, we know, but for the sake of structural clarity behind the paywall, we’ve defaulted to HBS.)

**IMPT REMINDER** We now have a NEW official app waitlist! Pls fill out this (super) quick form to get on. This is a CHANGE from our previous policy that placed you on the waitlist automatically when you signed up for our newsletter. New users have been getting on in batches every few days.

Preview of Selleb App

Our mandate: surface the delta between hype and merit. We identify the gaps between what's trending and what actually deserves your attention.


*HBS LEGEND*

😌 HOLD (future HODL?): Sales, deals, and pieces we’re HOLD’ing in our carts while we stalk the price graph.

🛒 BUY is akin to a value play in the investing world, the low P/E (low-hype, high upside potential) or under-the-radar stock stuff that isn’t yet sprinting off the charts yet…but will most likely soon. Pre-viral gems. Left of the Early Majority crew on the adoption curve; before a fringe trend turns into consensus. For our track record, please check out our TikTok vid from 2 years ago when we forecasted the rise of then-underdogs ;) Bullish.

🚫 SELL is our weekly downgrade list (de-influencing): items our data agrees should be (sell)side-swept for something better elsewhere. Call it a taste correction. Bearish.

Behind the paywall you’ll find: Every BUY that made the cut, and every SELL so you don’t make the same mistakes we (and/or other Sellebs) have made.

Scroll down, snag the alpha, sell the beta, and remember: markets move fast, but taste moves faster.


HOLD

Sales & Deals. In our carts. Future HODL.

It’s Memorial Day weekend! This is when you have to pounce and get the BEST summer deals ofc. If you can get out to Woodbury Commons, DEF GO but here are also some great online sales…

SELLEB-SUBSCRIBER offers: Laurel Bathhouse: 25% off all orders with code ‘SELLEB25’ (this body wash! looove and can’t get enough!). Algae Cooking Club: No more seed oils ppl. Use code ‘SELLEBSISTERS’ for 15% off any order! Asher (softest tees) is offering Selleb subs 20% off with code ‘SELLEB20’. Dr. Loretta: Use code ‘SELLEB15’ for 15% off any order (we love this one the most).

  • The RealReal: Kallmeyer button up ($135, been eyeing their tops for awhile and love this burgundy wine color), The Row black blazer ($146.25, 55% off, crazy price!), Fendi bucket bag ($167.50, 50% off, PERFECT SS25 bag), Veronica beard printed mini skirt ($50, so cute for summer), Burberry burgundy leather hobo ($355, love all the straps + hardware), By Malene Birger sun hat ($115, UV protection has never been so chic), Chanel CC metal logo sunglasses ($202.50, sick frame).

  • ssense: Sale gets spicier. Thinking about Gucci black rectangular sunglasses ($234, 35% off), Spinelli private sale, Coperni boyfriend jeans ($286, 46% off).

  • Bergdorf Goodman: Up to 70% off, final reductions.

  • Moda Operandi: Up to 70% off.

  • Net-a-porter: Up to 50% off.

  • Fwrd: Pretty fire sale, check out Bottega, Leset, Siedres.

  • MyTheresa: Sale is on, thinking about Jennifer Behr crystal heart earrings, Pucci bikini bottoms, Khaite white tank.

  • Farfetch: Up to 70% off.

  • Wardrobe NYC: Archive sale.

  • Nordstrom: Bi-annual sale!!! Thinking about Skims, Gucci sunglasses, Natori underwear.

  • COS: Memorial Day Sale, 30% off select styles with code ‘MDW30’ (our favs behind the paywall)

  • Fleur du Mal: Memorial Day Sale.

  • Hanky Panky: Semi-annual sale, extra 25% off for Memorial Day.

  • Aviator Nation: Memorial Day Sale, 40-50% off.

  • Leset: Rare 20% off site-wide.

  • Guizio: 30% off site-wide.

  • Violet Grey: Spring sale event.

  • Maria McManus: Private sale, really good pieces...

  • Sundae School: Warehouse sale.


BUY

Alpha-generators. Data-driven. Trending receipts on Selleb.

  • Russian manicures. Everyone is getting off the gel bandwagon (???)

  • David’s protein bars. Our users don’t think these are overrated…

  • Rohe black capris. A trending new summer look. We’re really digging it.

  • Eadem peptide lip balm. The new Rhode?? (Yes)

  • Our users in Paris saw this first:

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