Pucci Girl Summer, NAP brands that miss, & TRR precautions
HBS Report #003: What to Hold, Buy, Sell this week
Industry: Fashion, Beauty, Culture & Cravings
Coverage by: The Selleb Sisters
Method: Receipt analysis, cart forensics, sentiment mapping
Ratings: HOLD, BUY, SELL (HBS)
File No. #003
Welcome back to our new series: The HBS Report*, where we surface the sharpest signals in fashion, beauty, and cultural consumption, anchored in real-time receipt data and taste-cycle intel.
*HBS is a cheeky spin on the classic BHS (Buy, Hold, Sell ); backronymed for structural clarity behind the paywall.
Consider the HBS Report your hot stock watchlist, but for products and experiences trending on Selleb. We scraped thousands of real receipts on our app, cross-checked the findings from our own credit-card statements (really), and ran the numbers twice thrice. Our recommendations are based on our own brand of technical analysis: tracking purchase momentum, spotting breakout items, and identifying chart-worthy trends before they hit your FYP.
Our mandate: surface the delta between hype and merit. We identify the gaps between what's trending and what actually deserves your attention. Think discovering the off-menu pasta that chefs order at a DL trattoria or knowing NOT to buy the pheromone rollerball that #ScentTok promises will make you a flame irresistible to thirsty men moths.
HBS LEGEND
😌 HOLD (future HODL?): These are sales, deals, and the pieces we’re holding in our carts while we stalk the price graph.
🛒 BUY is akin to value play in the investing world, the low P/E (low-hype, high upside potential) or under-the-radar stock stuff that isn’t yet sprinting off the charts yet…but will most likely soon. In other words, left of the Early Majority crew on the adoption curve. Before fringe trends turn into consensus. For our track record, please check out our TikTok vid from 2 years ago when we presciently (!) forecasted the rise of then-underdogs ;) TL;DR: Pre-viral gems. Bullish.
🚫 SELL is our weekly downgrade list (de-influencing): items our data agrees should be (sell)side-swept for something better elsewhere. Call it a taste correction. Bearish.
Behind the paywall you’ll find: Every BUY that made the cut, and every SELL so you don’t make the same mistakes we (and/or other Sellebs) have made.
Scroll down, snag the alpha, sell the beta, and remember: markets move fast, but taste moves faster.
**IMPT REMINDER** We now have a NEW official app waitlist! Pls fill out this (super) quick form to get on. This is a CHANGE from our previous policy that placed you on the waitlist automatically when you signed up for our newsletter. New users have been getting on in batches every few days.
HOLD
Sales & Deals. In our carts. Future HODL.
SELLEB-SUBSCRIBER offers: Laurel Bathhouse: 25% off all orders with code ‘SELLEB25’ (this body wash! looove and can’t get enough!). Algae Cooking Club: No more seed oils ppl. Use code ‘SELLEBSISTERS’ for 15% off any order! Our dad who’s obsessed w all things food only uses this now. Asher (softest tees) is offering Selleb subs 20% off with code ‘SELLEB20’. Dr. Loretta: Use code ‘SELLEB15’ for 15% off any order (we love this one the most).
The RealReal: Alexander McQueen oversized black belt ($180, NWT, great price), Balenciaga B&W oxfords ($212, 20% off, iconic CLASSIC style), Mary Frances shoulder bag ($116, 20% off, love the beading), Chloé beaded mini dress ($236, 20% off, 2007 collection), Miu Miu pointed toe slingbacks ($237, 40% off, lovee the buckle), Lorna Murray sun hat ($129.50, 30% off), Armani floral printed evening jacket ($265.50, she is everything), Khaite black studded mules ($234, 60% off omg), Missoni striped scarf ($105).
ssense: Now up to 60% off. Thinking about APC clover necklace ($92 from $205, 55% off), Yasmine Eslami bra (Paris fav, $86 from $105, 20% off), Flore Flore brown midi dress ($60 from $120, 50% off).
Moda Operandi: Up to 70% off.
Net-a-porter: Up to 50% off, new items added!!
Bergdorf Goodman: Extra 15% off sale.
Fwrd: Pretty fire sale, def check out the summer selection.
MyTheresa: Sale is on, thinking about Courreges, Victoria Beckham, Givenchy, Jil Sander, Coperni.
Farfetch: Up to 70% off.
Wardrobe NYC: Archive sale.
ReSee: Designer archive sale, up to 60% off.
Notre: Chicago-based boutique. 25% off spring sale with code ‘TWENTYFIVE’.
Maj Kiosk: 40% off site-wide.
Zero + Maria Cornejo: Up to 40% off!
BUY
Alpha-generators. Data-driven. Trending receipts on Selleb.
Kookaï tops. Our mom said she used to wear this brand during college in the 90s. She’s fully back. Selleb-approved wooo.
Pucci princess. Secondhand Pucci is all the rage. Best deals are on Vinted, but you really have to scroll. The trick is to find a good deal in any size because you can easily go to the tailor and turn a dress into a mini skirt…
Nuxe sun oil gold. This is in every girl’s French pharmacy haul. Trust the data.
Machete hair accessories. Expensive but worth it.
Salt and Stone deodorant. This is a repeat buy for many of our Selleb users.
Another major MAJOR Pucci tip…