Selleb Spotlight: Nick Catucci of Embedded

Algorithmic voyeurism

What is algorithmic voyeurism? It’s not an official term (yet) but it’s got legs, no?

Think about it: The internet is a vast, sprawling frontier, and yet here we are, pixel gluttons shuffling through the same old loop of FYPs, Explore Pages, and self-selected news content. Are our feeds and daily reads becoming our own bespoke echo chambers / self-imposed confirmation bias prisons? Maybe…

But what if you could slip out of your bubble and scroll through other people’s feeds? What secret sights, sounds, and stories lurk beyond the walled garden of your own algorithmic imagination? As they say, one man’s (algo) trash is another man’s treasure. Call it algorithmic voyeurism… You heard it here first. After all, taking a peek at what and how others think/see/feel invites empathy, intimacy, and maybe even understanding. It’s like borrowing someone else’s lens, riding shotgun through that person’s online journey, walking in their shoes digital footprint… if we're being poetic.

If the thought of stepping beyond your usual online haunts strikes your fancy, you’ll love My Internet and Embedded — the best source for internet culture journalism — where the dynamic duo, Kate Lindsey and Nick Catucci, interview online personalities to bare their browser tabs and share what is on their line. Consider them curators for the curious.

It’s similar to what we do here at Selleb: decoding identities through the things we consume because what we buy says as much about who we are and what we value as the IG posts we double-tap or the TikToks we save or the Substack newsletters we obsess over.

And we get a sliver of just that in Nick Catucci’s purchases below. Did we mention that along with running Embedded, Nick is also GQ’s site director? Style and good taste are practically part of his DNA. Spoiler alert: He’s old school.