The It Girl Sneaker of 2025, Nature's Prozac, and socks that pull their weight
HBS Report #006: What to Hold, Buy, Sell this week
In store this week: Another scorcher on the streets, friends. Hope you’re hydrating w/ iced bevs and high SPF <3. This week, our consumer confidence report features juicy summer sales, including some unexpectedly wholesome sole mates. We’re also calling the bluff on buzzy buys and experiences that didn’t survive the Selleb group chat audit.
Industry: Fashion, Beauty, Culture & Cravings
Coverage by: The Selleb Sisters
Method: Receipt analysis, cart forensics, sentiment mapping
Ratings: HOLD, BUY, SELL (HBS)
File No. #006
Welcome back to our series: The HBS Report*, where we surface the sharpest signals in fashion, beauty, and cultural consumption, anchored in real-time receipt data and taste-cycle intel.
*HBS is a cheeky spin on the classic BHS (Buy, Hold, Sell ); backronymed for structural clarity behind the paywall.
Consider the HBS Report your hot stock watchlist, but for products and experiences trending on Selleb. We scraped thousands of real receipts on our app, cross-checked the findings from our own credit-card statements (really), and ran the numbers twice thrice. Our recommendations are based on our own brand of technical analysis: tracking purchase momentum, spotting breakout items, and identifying chart-worthy trends before they hit your FYP.
Our mandate: surface the delta between hype and merit. We identify the gaps between what's trending and what actually deserves your attention. Think discovering the off-menu pasta that chefs order at a DL trattoria or knowing NOT to buy the pheromone rollerball that #ScentTok promises will make you a flame irresistible to thirsty men moths.
HBS LEGEND
😌 HOLD (future HODL?): These are sales, deals, and the pieces we’re holding in our carts while we stalk the price graph.
🛒 BUY is akin to value play in the investing world, the low P/E (low-hype, high upside potential) or under-the-radar stock stuff that isn’t yet sprinting off the charts yet…but will most likely soon. In other words, left of the Early Majority crew on the adoption curve. Before fringe trends turn into consensus. For our track record, please check out our TikTok vid from 2 years ago when we presciently (!) forecasted the rise of then-underdogs ;) TL;DR: Pre-viral gems. Bullish.
🚫 SELL is our weekly downgrade list (de-influencing): items our data agrees should be (sell)side-swept for something better elsewhere. Call it a taste correction. Bearish.
Behind the paywall you’ll find: Every BUY that made the cut, and every SELL so you don’t make the same mistakes we (and/or other Sellebs) have made.
Scroll down, snag the alpha, sell the beta, and remember: markets move fast, but taste moves faster.
HOLD
Sales & Deals. In our carts. Future HODL.
SELLEB-SUBSCRIBER offers: Laurel Bathhouse: 25% off all orders with code ‘SELLEB25’ (this body wash! looove and can’t get enough!). Algae Cooking Club: No more seed oils ppl. Use code ‘SELLEBSISTERS’ for 15% off any order! Asher (softest tees) is offering Selleb subs 20% off with code ‘SELLEB20’. Dr. Loretta: Use code ‘SELLEB15’ for 15% off any order (we love this one the most).
The RealReal: Chanel orange CC thong sandals ($328.50, saw these in Paris for a lottt more, LOVE the color and studded logo), Pucci printed scarf ($175, unbeatable colors), The Row mock neck sweatshirt ($234.50, butter yellow mmmhm), Jacquemus purple and red striped romper ($235, jaw dropped, beach umbrella energy & soo here for it), Jil Sander black slingback pumps ($188, extra 20% off, LOVE the heel), Dries printed sweatshirt ($148, 20% off, iconic print), Paco Rabanne slinky camisole ($185, also an iconic print), Chloé grey midi skirt ($220.50, super versatile piece), Manolo Blahnik animal print slides ($236, 20% off, cutest colors), Miu Miu crochet bikini ($251.25, 25% off, HOT), Pucci printed canvas tote ($248, extra 20% off, yum).
Amazon Prime Day: Ends tonight, jump on while you still can. Thinking about SodaStream (45% off), innisfree sunscreen (30% off, v popular on Selleb rn), APL Zipline sneakers (30% off), Laneige lip sleeping mask (20% off), Oura Ring 4 (15% off, maybe now is the time), St. Tropez self tan (30% off, been curious to try). Now’s your chance to get a Dyson Airwrap on sale.
ssense: Up to 70% (!!!) off, new items added.
Moda Operandi: Up to 70% off.
Net-a-porter: Up to 50% off, new items added!!
Bergdorf Goodman: Up to 60% off.
Fwrd: Def check out the summer selection.
MyTheresa: Sale is on, thinking about Victoria Beckham, Jil Sander, Coperni.
Farfetch: Up to 70% off.
Proenza Schouler: Extra 15% off sale, which is already up to 65% off.
Dôen: WAREHOUSE sale, up to 70% off!!
Gimaguas: We picked up a few pieces at their store in Ibiza and realized they were having a sale!! Online too, so take advantage ;)
Poupette St. Barth: Sample sale.
Pangaia: Sale continues, more on the market.
Beyond Yoga: Sooo much on sale.
Hanky Panky: Sample sale.
Sid Mashburn: Summer sale, 30% off.
Swarovski: Extra 20% off sale (some really fun pieces).
BUY
Alpha-generators. Data-driven. Trending receipts on Selleb.
Glossier stretch face brush and You Doux perfume. Lotsss of Glossier posts recently. Surprise surprise! Must note that the perfume bottle is butter yellow. Glossier’s weirdly one of those brands you think no one’s purchasing (??) but let’s set the record straight: people still are.
Socks are probably the unsexiest purchase of all, but let us just tell you: people take their sock shopping very seriously in Selleb World. Lots of questions, met with lots of answers. On tap right now? Le Bon Shoppe socks. Mentioned these socks in previous editions and Selleb called it first! Users also swear by Alo socks because they save you from blisters.
Reformation’s Gale Satin Pants in black and white. Also similar to The Row’s Gala. Name is so similar too lol. Coincidence? Prob not…
Girl on Girl: How Pop Culture Turned a Generation of Women Against Themselves book. Read the synopsis and you’ll want to add to cart.
Eterne bikinis (they just had their archive sale) deliver. No surprises here with their ultra-flattering cuts. The Isla top is popular.
Nature’s Prozac according to Khloe K?? Pls let us know if you’ve heard of these before: