Welcome to the city that is practically every starlet’s (and influencer’s) gilded playground… the highest per capita IG follower count (and lip filler) in the world, we reckon. If you took a shot every time you saw someone who wasn’t dressed to the nines, you’d be sober as a monk. In other words, everyone is dialed up to eleven and chichi is the lingua franca. They come here to see and be seen, to strut and to sparkle. No shortage of style, which almost numbs you to its preponderance. The Missoni zigzags, Pucci swirls, and Chanel flap bags all start to blend, much like the straw-roofed beach clubs frequented in tipsy trots.
St. Tropez has a sex appeal that has beckoned many to its shores, immortalized by anthems like “Welcome to St. Tropez” or films like “And God Created Woman” that have stirred hunger for a taste of the fast lifestyle. As promised prior, we present you a fun-filled guide for this sun-soaked sandbox… Luckily for Claire, she traveled down here with some regulars who knew every nook, cranny, and chic hideaway. In this edition, you’ll find where to sip, savor, sunbathe, shop, and stumble around. Claire stayed for a little over a week, which felt like the perfect amount to get her feet wet and whet her European summer appetite. Have to warn you in advance that this getaway did hit the pocketbook hard, so proceed with caution…
First things first,
Pro tips.
The most coveted spots on the sand and the most sought-after tables under the stars are not rewards for the spontaneous or the lucky. After all, the fault, dear Brutus, is not in our stars but in ourselves… So take charge and secure those beach beds and dining reservations well ahead of time (some, months in advance).
This goes without saying, but if you want to eschew awkward tan lines, bikini tops are not compulsory in St T…
Where to swim lounge
Indie Beach: Known for its fashion-forward clientele and stylish decor. Jacquemus was the official (?) sponsor of the beach this summer with their logo spotted everywhere. The vibe is relaxed yet glamorous and has a clean, crisp, and modern feel. No stone left unturned here.
Shellona: